Lauren Santo Domingo

Lauren Santo Domingo, Co Founder of Moda Operandi.jpg

Raised in Greenwich, Connecticut, Lauren Santo Domingo received her education at the University of Southern California, where she studied BA History. Upon her graduation, she embarked on a career in fashion, beginning as an assistant at US Vogue, before working as a PR at Mendel, while was followed by a tenure at Carolina Herrera, as vice-president of communications. In 2005, she returned to US Vogue in a contributing editor role, a position that she still holds today.

Lauren co-founded Moda Operandi in July 2010. It was as idea that arrived as a direct result of being a Vogue editor and consequently the many relationships she had cultivated with designers: in her world, she was granted instant access to clothes straight from the runway. Invited to pre-order her favorite pieces from the collections as soon as they happened meant that she barely had to set foot into a store when the new season landed, she already knew she had secured everything she wanted. Her friends asked her how she had managed to buy the pieces that they too wanted, and she realized that the option to shop like an editor, a stylist, or an actress is a luxury only afforded to the very few.  
 
Determined to offer this way of shopping to women the world over, Lauren co-founded Moda Operandi with former Gilt Groupe executive, Aslaug Magnusdottir in 2010. The luxury fashion site launched in 2011, and immediately reinvented the retail model allowing women the opportunity to pre-order looks from the international ready-to-wear runways via online trunk shows opening within hours of the runway presentation. With unprecedented first and full access to the collections – from established designers such as Oscar de la Renta and Dolce & Gabbana to newer names like Rosie Assoulin and Johanna Ortiz, as well as accessory lines and fine, vintage and estate jewelry – the term ‘pre-tail’ was coined. 

Regarded as one of the most influential women in fashion, Lauren, a connector and fixture on the international social scene lives in New York City with her husband, Andres Santo Domingo, and their two small children.