Christine Hunsicker is the Founder and CEO of CaaStle, the revolutionary B2B technology platform empowering retailers and fashion brands to strategically participate in a new sharing economy.
As consumers have embraced a shared economy in everything from music to transportation, Hunsicker identified an enthusiastic consumer appetite for a new economy for fashion and apparel. One that is access-oriented rather than just ownership-based. In 2011, she founded Gwynnie Bee, the first everyday fashion rental subscription service enabling women to discover and experience great clothing without limitations. By leveraging technology, Hunsicker pioneered the Clothing as a Service (CaaS) model, blending traditional ownership with a new form of access.
As Gwynnie Bee shipped millions of boxes to customers, evidence of this consumer appetite for rental was apparent. It was time to roll out the ultimate vision for the company in 2018 with the launch of the CaaStle platform. CaaStle is a proprietary cloud-based, managed service that empowers retailers to provide CaaS to their customers as a complement to their existing retail business. Many retailers from Ann Taylor to Vince to Express to multiple contemporary brands soon to be announced, have already embraced the CaaStle Platform. In six short years, Hunsicker’s vision of creating a new economy for apparel is in full swing.
A 1999 graduate of Princeton, Hunsicker quickly rose to a leadership role as the COO of the startup Right Media. Right Media transformed the ad exchange industry, an accomplishment that led Yahoo! to purchase the company and its technologies for $850M in 2007. Hunsicker maintained her entrepreneurial spirit by joining Drop.io as COO. Soon thereafter, Facebook acquired the company.
With an outstanding pedigree of leading successful startups, Hunsicker has been recognized in Inc. Magazine’s Most Impressive Women Entrepreneurs, Crain’s 40 Under 40 annual power list as well as the National Retail Federation’s List of People Shaping Retail’s Future.