Ben Barokas

Ben is the CEO and co-founder of Sourcepoint, where he is driving the next evolution of the internet – content compensation – by providing technology and services that enable the world’s largest media companies to foster a transparent value exchange with consumers.  

Ben is a serial entrepreneur with a unique ability to identify market opportunities and the conviction to turn them into thriving companies. A true leader of the global ad tech ecosystem, Ben has an impressive track record. In 2007, he founded the pre-eminent global supply-side solution, Admeld, an innovative advertising optimisation platform. This was later acquired by Google, where Ben went on to head up the Global Marketplace Development team. 

Prior to founding Admeld, Ben was Vice President of Advertising at JumpTV and Director of Advertising Products at The Fifth Network. He also spent six years at AOL running ad product development and operations.